"Bean Bags
2640 7383"
2640 7383"
It's spray painted in purple or black across all the walls, flyovers, asbestos sheets, houses, shops, unused cars or even people who haven't moved in a few days!
I believe its the single most effective viral marketing tool employed by any one in such an ad-cluttered and competitve environment that Mumbai has.
Who are these people who are so desperate to sell bean bags? And why?? Do they foresee some great natural disaster the shocks of which could be cushioned only by a bean bag?
Or did someone gift them a lot of paint spray cans this Diwali?
In any case they've been painting the town a dark shade of red like there was no tomorrow
But then there's another question.... how do they go about it?
Since the handwriting is more or less the same in all the signages, either its just one very efficient person with a lot of spray cans or an army of a few hundred that were trained to spray the message in the same font every place between Thane to the airport.
In any case they're doing a great job of building a long lasting and consistent brand image.
The last question I have is.. are they really selling bean bags or is it bean bags that they're looking for? Are we supposed to call them if we see a bean bag lying unattended?
No clue. Maybe I should call and confirm my doubts, just that I fear I'll end up being in a bag if I express so much curiosity about bean bags! :))
I believe its the single most effective viral marketing tool employed by any one in such an ad-cluttered and competitve environment that Mumbai has.
Who are these people who are so desperate to sell bean bags? And why?? Do they foresee some great natural disaster the shocks of which could be cushioned only by a bean bag?
Or did someone gift them a lot of paint spray cans this Diwali?
In any case they've been painting the town a dark shade of red like there was no tomorrow
But then there's another question.... how do they go about it?
Since the handwriting is more or less the same in all the signages, either its just one very efficient person with a lot of spray cans or an army of a few hundred that were trained to spray the message in the same font every place between Thane to the airport.
In any case they're doing a great job of building a long lasting and consistent brand image.
The last question I have is.. are they really selling bean bags or is it bean bags that they're looking for? Are we supposed to call them if we see a bean bag lying unattended?
No clue. Maybe I should call and confirm my doubts, just that I fear I'll end up being in a bag if I express so much curiosity about bean bags! :))
1 comment:
mebbe it is a question of 'bean there, done that' :)
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