Monday, December 25, 2006

Missing Delhi winters!

I'm sitting in Mumbai on the 26th of December and it doesnt seem even miles close to the winters I'm used to from Delhi.
Sure, the weather's nice and global warming is getting Mumbai closer to Arctic winters more than ever, but I still miss the Delhi winter chill, and the hours spent on the chhat gorging on guavas, oranges, peanuts and loads of revdis and gajaks. I wrote this blog, because as I sit in sunny mumbai i was just reminded of the popcorn and peanuts cart that this man used to drive by with in fron tof home every winter afternoon I can remember. We'd run down from the balcony, take 10 rupees worth of hot popcorns, (kept warm by a earthen pot with burning coal in it). It would almost be 2 bagfuls and we would nervously balance them, careful not to drop a single precious morsel. It would then be taken to the kitche, where my sister would warm up some butter, empty out the popcorn into big bowls and pour the golden yellow butter liberally all over them, till they glistened and reflected the blurry winter sun.
Well, ya its another thing, that gymming and aerobics have become essential for a healthy existence now after those years of buttered pop corn! ;)
But, never mind.. memories like those still melt in my mouth, so its all worth it in the end I guess..

Sunday, December 03, 2006

Bean Bags Anyone?!

If you've ever come to Mumbai and traveled from anywhere to anywhere by road, you are bound to have seen the message
"Bean Bags
2640 7383"

It's spray painted in purple or black across all the walls, flyovers, asbestos sheets, houses, shops, unused cars or even people who haven't moved in a few days!
I believe its the single most effective viral marketing tool employed by any one in such an ad-cluttered and competitve environment that Mumbai has.

Who are these people who are so desperate to sell bean bags? And why?? Do they foresee some great natural disaster the shocks of which could be cushioned only by a bean bag?
Or did someone gift them a lot of paint spray cans this Diwali?
In any case they've been painting the town a dark shade of red like there was no tomorrow
But then there's another question.... how do they go about it?
Since the handwriting is more or less the same in all the signages, either its just one very efficient person with a lot of spray cans or an army of a few hundred that were trained to spray the message in the same font every place between Thane to the airport.
In any case they're doing a great job of building a long lasting and consistent brand image.
The last question I have is.. are they really selling bean bags or is it bean bags that they're looking for? Are we supposed to call them if we see a bean bag lying unattended?
No clue. Maybe I should call and confirm my doubts, just that I fear I'll end up being in a bag if I express so much curiosity about bean bags! :))